Sri Lanka’s northern capital Jaffna has gained international acclaim, earning a coveted spot on Lonely Planet’s “Best in Travel 2026” list of the world’s top cities to visit a recognition that tourism experts say could redefine Sri Lanka’s image as a culturally rich and sustainable travel destination.
The announcement by Lonely Planet, one of the world’s most influential travel media brands, marks a milestone for Sri Lanka’s post-conflict north, which has been steadily emerging as a center of authentic cultural tourism. The listing acknowledges Jaffna’s vibrant Tamil heritage, historic landmarks, unique cuisine, and warm local hospitality, reflecting the success of ongoing national efforts to diversify tourism beyond traditional southern and central attractions.
Published annually, Lonely Planet’s “Best in Travel” celebrates 30 of the most inspiring destinations across the globe. Each year, a global network of editors, writers, and explorers identifies places that embody innovation, sustainability, and originality in travel experiences. The 2026 edition, launched on October 22 at a high-profile event in Milan, Italy, spotlighted Jaffna as one of the world’s must-visit cities for travellers seeking authenticity and transformation.
The Italian-language launch of the publication took place at Identità Golose Milano, attended by leading Italian media representatives, travel influencers, tour operators, and industry professionals. Representing Sri Lanka Tourism, the Consulate General of Sri Lanka in Milan showcased Jaffna’s distinctive culinary identity by offering a curated selection of signature northern dishes at the post-event luncheon.
The Consul General Dulmith Waruna and Minister Counsellor (Commercial) Tharaka Botheju also addressed the gathering, highlighting Jaffna’s cultural renaissance and its growing potential as a sustainable tourism hub.
Tourism analysts note that Lonely Planet’s endorsement is likely to enhance Sri Lanka’s global visibility at a critical time for the industry, helping attract new travellers, strengthen partnerships, and stimulate investment in community-based tourism. It also supports the government’s long-term tourism strategy to distribute economic benefits more evenly across regions and to promote lesser-known destinations rich in culture and biodiversity.
Jaffna’s inclusion on the list is viewed as both a symbolic and practical victory for Sri Lanka’s northern tourism revival. Once isolated by decades of conflict, the region has rapidly transformed, boasting improved infrastructure, boutique hotels, and heritage tours that offer visitors a glimpse into its layered history from ancient Hindu temples and colonial forts to bustling markets and serene lagoons.
