If you shop at Target often, you’ve probably heard about Target Circle, the retailer’s free loyalty and rewards program. Designed to help guests save more with every trip, it’s an easy way to earn cash back, unlock personalized deals and even direct Target’s community giving, all without paying a membership fee.
How Target Circle Works
Target Circle is completely free to join. Shoppers can sign up online at Target.com or through the Target app by creating or linking a Target account. Once enrolled, members earn 1% back on qualifying purchases, receive exclusive offers and get access to birthday rewards and special promotions throughout the year.
At checkout, shoppers simply enter their phone number, scan their barcode in the Target app, or sign in to their online account to apply available offers automatically (no clipping or coupon codes required). Rewards can later be redeemed toward future purchases both in-store and online.
What are Target Circle member benefits?
Every Target Circle member gets:
- 1% back on most purchases to use toward future trips
- Personalized deals based on shopping habits
- Birthday rewards and occasional freebies
- Community giving votes, which let members help direct Target’s local charitable donations
- Automatic discounts that apply at checkout
These perks make the free program especially appealing for regular Target shoppers who want to save a little more without having to track complicated points systems or paid memberships.
The Paid Version: Target Circle 360
In 2024, Target expanded the program with a new premium tier called Target Circle 360. Similar to Amazon Prime or Walmart+, this paid option focuses on convenience, delivery and extra perks for frequent shoppers.
Target Circle 360 member benefits include:
- Unlimited same-day delivery on orders of $35 or more via Shipt, with no price markups
- Free two-day shipping on hundreds of thousands of items
- Extended returns with an extra 30 days beyond Target’s standard window
- Early access to select deals and new product launches
- Exclusive freebies and bonuses
A Target Circle 360 membership costs $99 per year or $10.99 per month, and Target often runs promotions for discounted first-year pricing.
What is the difference between Target Circle and Target Circle 360?
Target Circle’s two-tiered approach puts it in direct competition with loyalty programs like Walmart+ and Amazon Prime. Meanwhile, the free version is similar to Kohl’s Rewards or CVS ExtraCare, offering savings and bonuses with minimal effort. Meanwhile, the Circle 360 tier competes more with paid subscription models that emphasize fast delivery and convenience.
Shoppers who visit Target stores regularly will find plenty of value in the free version alone, while heavy online shoppers may benefit from the extra perks of Circle 360, especially the same-day delivery and extended returns.
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How do I sign up for a Target Circle membership?
Joining Target Circle is simple:
- Go to Target.com/Circle or download the Target app.
- Create or sign in to your Target account.
- Start shopping in-store or online. Your rewards and offers will automatically track and apply.
At checkout, enter your mobile number, scan your app barcode, or sign in online to ensure your deals are credited to your account.
Is Target Circle Worth It?
Since Target Circle is free, there’s no downside to joining. You’ll automatically earn rewards, unlock tailored offers and gain access to limited-time deals without spending a cent.
Upgrading to Target Circle 360, however, is best for frequent Target shoppers who order online often or prefer the convenience of same-day delivery. If you’re the type who regularly places large Target orders or shops weekly, the annual fee can easily pay for itself through saved delivery fees and faster shipping.
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