Portugal Sotheby’s International Realty reported a 31% year-over-year increase in revenue and a 34% increase (compared to the first four months of 2025) in total business volume. This was driven by increased international demand, particularly from the United States, Brazil, and the United Kingdom, which is redefining the investor profile and expanding the country’s premium real estate market.
According to the company’s data, American investors have strengthened their focus on Portugal, with an 82% increase in the average transaction value and a greater focus on two-bedroom apartments and four-bedroom villas in the premium areas of Lisbon and the Algarve. The increase in the average value of properties sold (+22% compared to the previous year) confirms a clear upward trend, even in a context of a slight decline in the total number of transactions (-6% compared to the same period last year).
“These data confirm the growing international recognition of Portugal as a safe, sophisticated destination with a high quality of life. The significant increase in the average ticket price from North American investors and the appreciation of transacted assets reflect not only the attractiveness of prime areas such as Lisbon, Porto, and the Algarve, but also the growing maturity of the market, now characterized by a more informed, demanding, and long-term value-oriented buyer profile,” says Miguel Poisson, CEO of Portugal Sotheby’s International Realty.
Brazilians
Among international buyers—and beyond Americans—Brazilians also stood out for their preference for investing in luxury real estate in Portugal, focusing on three-bedroom apartments in central areas of the capital. In both cases, these are high-income profiles, motivated by the purchase of a second home, the lifestyle the country offers, and equity investment.
However, a new generation of investors has been playing a growing role in this repositioning of the luxury segment: those in their 30s and 40s, linked to the technology, finance, and digital entrepreneurship sectors, are transforming the notion of residential luxury in Portugal, according to the report. These buyers value “location, comfort, privacy, and construction quality, but they also demand that properties offer sustainable solutions, contemporary design, integrated services, and energy efficiency”.
“International investors’ confidence in the luxury real estate market in Portugal is stronger than ever. The results for this four-month period confirm not only Portugal’s growing appeal as a prime destination, but also the maturity and resilience of our market, which continues to attract high-profile foreign capital and consolidate itself as a benchmark on a global scale,” notes Miguel Poisson, CEO of Portugal Sotheby’s International Realty.
Nationally, Portuguese buyers maintain a significant role in the luxury market, representing 54% of transactions compared to the same period last year. Lisbon accounts for 53% of national demand, followed by the Algarve (21%), Porto (12%), and Madeira (11%). Two-bedroom apartments and four-bedroom villas are the most sought-after types, especially in areas with consistent appreciation, a good range of services, and easy access. This data demonstrates that, alongside international investment, there is a consolidated national segment that is attentive to opportunities in the luxury market and plays a significant role.
