Last fall, New York Magazine’s The Cut boosted the weekly column to daily missives from the stars. Comstock-Gay now devotes five days a week to writing and crafting an individualized report for each of the 12 signs.
Comstock-Gay is known for horoscopes that are personal but still grounded in reality, without the over-specificity of classic columns that advise readers to ask for a raise or say yes to a first date. With wider public interest in the work, Comstock-Gay has seen the baseline knowledge of astrology grow among readers, too.
“When I started, their questions would be, ‘I’m an Aquarius. What sign should I date?’ Now, people’s questions for me are, like, ‘So my north node is at Aries, 25 degrees,’” she said. “The general baseline of knowledge that people have is a lot higher.”
Burned out on the high cost of living in New York, Comstock-Gay relocated to Minnesota after falling for the art and writing scene while visiting her sister who lived in the Twin Cities at the time. Life as a writer in the Cities has been good to her, she said.
Since publishing the column to a wider audience a decade ago, she’s heard from people who read deeply and have made major decisions because of it. Some have decided to come out, propose to a partner or tackle their mental health challenges, Comstock-Gay said.
Lis Perrin, a Gemini Sun, Aries moon of Edina, said learning about her birth chart has helped her connect to herself in a way she’s never felt before.