Apia, Samoa – October 30, 2025 – The National University of Samoa officially opened the 10th Measina Conference 2025. The conference commenced with an official ‘ava o le feiloa‘iga ceremony, acknowledging the sacred protocols of Samoa and welcoming esteemed guests, presenters, and participants from across Samoa.
This year’s theme, E Tetele a Pesega ae Matua i le Ō’ō – Resilience and Innovation in Times of Adversity, highlights the enduring strength and adaptive spirit of our people, especially in times of great challenge. The 10th Measina Conference is one of NUS’s most significant academic and cultural gatherings.
The opening devotion was led by Fr Paletasala Leota, Chancellor, Chancery Office of the Archdiocese of Apia, setting a respectful and reflective tone for the two-day event. The keynote address was delivered by His Honour Afioga Lesātele Rapi Vaai, President of the Land and Titles Court. His remarks emphasised the importance of integrating traditional knowledge with modern approaches to navigate the complexities of today’s world while safeguarding our cultural measina – lands and titles.
Representatives and guests at the opening of the 10th Measina Conference 2025 at the National University of Samoa, held under the theme “E Tetele a Pesega ae Matua i le Ō‘ō – Celebrating Resilience and Innovation in Times of Adversity.” Photo: Supplied
Over the course of two days, the Measina Conference will feature a diverse range of presentations and discussions that explore different dimensions of measina – language, culture, values, lands, titles, history, origins, and genealogy – and their role in education, communication, diplomacy, marketing, business, ethical leadership, cultural identity, social cohesion, law and order, and sustainable livelihoods. The value of this conference lies not only in preserving Samoa’s heritage, but also in creating a platform where traditional knowledge meets modern solutions. Scholars, practitioners, and community leaders will share insights into language, oratory traditions, genealogy, heritage preservation, education, and contemporary innovation rooted in Samoan values.
NUS also acknowledges the sponsors whose generous support has made this event possible: Samoa Qualifications Authority, Kontiki Finance, Samoa Life Assurance Corporation, Digicel Pacific, Samoa Stationery and Books, Samoa Commercial Bank, National Bank of Samoa, Greenology, Bank of South Pacific, Moanava NZ, and Eveni Carruthers.
The Measina Conference continues to serve as a vital platform for cultural research, dialogue, and collaboration — ensuring that Samoa’s heritage remains a living, evolving part of the national identity.
From a press release issued by the National University of Samoa.
